Summer is here, and customers are ready to fill their drawers with new clothes. Therefore, it’s especially important that you’re aware of Spreadshirt’s top-selling products, as you’ll have some guidance as you’re organising your product range.
Below, we explored last summer’s best-selling women’s clothes, men’s clothes, and accessories. The data was compiled by all three of our business units (Personalisation, Marketplace, and Shops) between June 2017 and September 2017.
Keep this important information in the back of your mind, as capitalising on these trends should lead to improved sales over the next few months.
Best-Selling Women’s Clothing
The top women’s clothing options weren’t particularly surprising, as customers tended to prefer the basic offerings:
- Women’s Premium T-Shirt: Charcoal gray
- Unisex Hoodie: Charcoal gray
- Women’s T-Shirt: Heather gray
- Women’s T-Shirt with Rolled-Up Sleeves: Heather Black
- Women’s Organic V-Neck T-Shirt by Stanley & Stella: Navy
The main takeaway here is the preferred colours. Black and white products are generally the most popular purchases, and customers will switch their focus to gray and navy when the basic options are unavailable.
Therefore you should embrace a “simplicity” mindset. While you may personally prefer colourful clothing, it’s clear that customers tend to side with the simpler offerings.
Best-Selling Men’s Clothing
The top-selling men’s clothing options are similar to their women counterparts:
- Men’s Premium T-Shirt: Charcoal grey
- Men’s T-Shirt: Navy
- Unisex Hoodie: Heather gray
- Men’s Premium Hoodie: Charcoal gray
- Men’s Slim Fit T-Shirt: Navy
Just like the top-selling women’s options, basic-coloured products tend to sell best with men, as well. That means you should think twice before you replace the default colour of that black or white shirt with, say, a red offering.
Best-Selling Accessories
We’re sure you’re familiar with all the customisable accessories that Spreadshirt has to offer. Therefore, it shouldn’t be surprising that a wide range of options are included on our list. The top-selling products include:
- Drawstring bag: Black
- Snapback Cap: Black/Black
- Tote Bag: Black
As we mentioned earlier, black and white products tend to be most popular among customers. This is clearly emphasised in the above list, as our top-selling products are generally sold in these basic colours.
Don’t forget that the customer is king. Therefore, it’s important to keep this information in mind when choosing the default colour of your products. Ultimately, the more choices the customer has, the more likely it is that they’ll make a purchase.
There you have it. Take this information to heart, and consider emphasising these top-selling products!
